Aurora Cannabis Reports After The Bell; Trulieve Expands; Hexo Keeps Flailing

 | Sep 22, 2020 20:24

For most market sectors, a company’s earnings report enables investors to assess its performance and measure of how management has done. And for that reason, these reports are awaited with great anticipation.

However, in the cannabis sector, earnings releases are sometimes viewed a little differently. Case in point: Aurora Cannabis (NYSE:ACB), (TSX:ACB).

When the Edmonton-based company posts its results after the closing bell later today, the information will be used to assess just how well the company managed expectations. That alone is what investors will be reacting to.

The main financial headlines about the marijuana grower’s fourth quarter results are already known, even though they have yet to be officially reported. This is one way to avoid the shock of bad news—break it gently to investors.

The results were essentially revealed a few weeks ago when the company announced its new CEO, Miguel Martin. Aurora used the occasion to share news it would also be taking a C$1.8 billion (US$1.368 billion) write-down. This is in addition to a previous $1 billion write-down it had taken earlier in the year.

The only metric still awaited with anticipation will be sales growth. But from a strategic point of view, investors are eager to learn any details about Aurora's plan to push further into the U.S. market. This is where the company holds onto hope that it will be able to turn its numbers around.