Call That Disruption? Investors Are Forgetting

 | Oct 15, 2018 15:36

Originally published by Cuffelinks

I have been stunned for many years by Tesla's (NASDAQ:TSLA) market capitalisation. At US$291.00 per share, Tesla is valued by the market at US$50 billion ($69 billion).

Manufacturing and quality control issues, longer delivery times, and the antics of the CEO aside (please stay away from Twitter, Elon), Tesla delivered only 126,740 vehicles in the year to 30 June 2018. That’s a market capitalisation of US$394,500 per vehicle. To put that in perspective, Ford Motor Company (NYSE:F) sits on a market capitalisation of US$37 billion ($51 billion) and delivered 217,700 vehicles worldwide in the month of August alone. In 2017 Ford sold approximately 6.6 million vehicles worldwide. That equates to a market capitalisation per vehicle of US$5,600.

Over in Europe, Volkswagen (DE:VOWG_p) AG trades on a market capitalisation of €68 billion (US$79 billion), which puts it on a market capitalisation per vehicle of $7,383 given it sold 10.7 million vehicles in 2017. Only the luxury brands such as Daimler and BMW trade on market caps of more than US$20,000 per vehicle sold and even then, they are more than 10 times cheaper than Tesla.

h2 Market madness, or a transformative approach to market valuation/h2

The following table summarises the price investors are willing to pay, per vehicle sold, for each manufacturer. Market caps are converted to US dollars.