Chart Of The Day: Already Too Late To Benefit From Amazon's Upcoming Stock Split?

 | Mar 30, 2022 22:39

On Mar. 9, after e-tail behemoth Amazon (NASDAQ:AMZN) announced it was planning a 20-for-1 stock split and a $10 billion share buyback, shares surged over 5% that day. Though the split won't come into effect till early June, the stock has jumped nearly 25% since then, climbing from $2,720 ahead of the announcement to $3,386.30 as of Tuesday's close.

Investors like stock splits, especially for shares with lofty pricing. Splits generally increase the level of demand for a stock—both ahead of the split and afterward, when shares become more affordable, enabling retail investors to gain easier, cheaper access to formerly costly shares.

So, after the recent boost, is it too late to join the rally? Has all the good news already been priced in?

That could depend on your timeframe and level of risk aversion. Here's how it breaks down via the technicals: