Investing Profitably With A Conscience – Ethical Or Mythical?

 | Feb 22, 2017 14:01

Originally published by BetaShares

Current investors have never had more choice when it comes to investment opportunities, but with all this choice there’s always been one common objective – and that is to make a profit. But what if you, as an investor, were able to make that profit by investing in companies or organisations which marry their commercial aims with sustainable, social and ethical values? Too good to be true? Or are we starting to experience a global trend toward sustainability and healthy living which is leading toward strong financial performance?

h2 But firstly, is there even such a thing as true ethical investing? /h2

Paradoxically, the answer is both yes and no. Because we are all driven by different sets of values we all have different definitions of what we consider to be ethical. If you strip down ‘ethical investing’ to its core it can simply be defined as investing with a conscience. No one ethical investment may be perfect at ticking every box for every single one of us, but isn’t it still important to support those companies that are making a conscious, pro-active effort to make a positive change? This positive change can come in three forms:

  1. Ethical investing – investing in companies that use a moral compass
  2. Responsible investing – not investing in companies that promote social ills or activities harmful to the environment, such as gambling, tobacco, animal cruelty, pollution etc.
  3. Sustainable investing – investing in companies of tomorrow, such as innovative technology, renewable energy, healthcare etc.

If investment shifts to more of these companies leading positive change and we start to divest away from unethical organisations, then this creates a fundamental demand shift. This movement has the potential to encourage more laggard organisations in the industry to adopt a similar philosophy resulting in a fundamental supply shift.

h2 But does investing ethically make good financial sense? /h2

The 2016 benchmarking report from the Responsible Investment Association of Australia shows “core” responsible investment funds doubling in size from $25.6B in 2013 to $51.5B in 2015. At the end of 2016 the broader responsible investment industry in Australia accounted for $633 billion in assets under management.