Google, Porsche in talks over Google Apps access
Reuters
Published Jan 12, 2023 19:39
Updated Jan 13, 2023 01:37
BERLIN (Reuters) -Porsche is considering fully integrating Google (NASDAQ:GOOGL) software into its car cockpit, a source close to the company said on Thursday, marking a shift in strategy for the newly listed carmaker.
The deal, which is only being considered for the Porsche (F:P911_p) brand and not the Volkswagen (ETR:VOWG_p) Group more widely, would enable Porsche customers access to Google applications like Google Maps and Google Assistant without needing to connect the car to an Android phone.
Spokespeople for Porsche and Google were not immediately available for comment. A spokesperson for Volkswagen software unit Cariad declined to comment.
Porsche Chief Financial Officer Lutz Meschke said on a conference call last October that the company was in close contact with Google and Apple (NASDAQ:AAPL) as well as Baidu (NASDAQ:BIDU), Tencent and Alibaba (NYSE:BABA) in China following the end of its cooperation with Volkswagen's Cariad unit on software research and development.
Porsche had previously been reluctant to use Google software because Google asked for too much data to be shared, according to Manager Magazin, which first reported the talks.
Technology companies from Google to Apple and Amazon (NASDAQ:AMZN) are in a race to control carmakers' dashboards as software becomes an integral part of car design.
Carmakers including General Motors (NYSE:GM), Renault (EPA:RENA), Nissan and Ford use embedded Google technology in their vehicles via a Google Automotive Services (GAS) package, offering features like Google Maps, Google Assistant and other applications.
But some automakers are wary of allowing the tech giants unfettered access to the data generated by connected cars, or to allow them to displace the automakers' brands with their own in dashboard displays.
BMW, for example, was "definitely not taking the path" of integrating GAS into its cars, a spokesperson said on Thursday: "It is important to the company to keep hold of the customer interface," they said.
Porsche, which overtook its former parent as Europe's most valuable carmaker after listing on the stock exchange last September, reported earlier on Thursday a 3% rise in deliveries in 2022.
Get The App
Written By: Reuters
Trading in financial instruments and/or cryptocurrencies involves high risks including the risk of losing some, or all, of your investment amount, and may not be suitable for all investors. Prices of cryptocurrencies are extremely volatile and may be affected by external factors such as financial, regulatory or political events. Trading on margin increases the financial risks.
Before deciding to trade in financial instrument or cryptocurrencies you should be fully informed of the risks and costs associated with trading the financial markets, carefully consider your investment objectives, level of experience, and risk appetite, and seek professional advice where needed.
Fusion Media would like to remind you that the data contained in this website is not necessarily real-time nor accurate. The data and prices on the website are not necessarily provided by any market or exchange, but may be provided by market makers, and so prices may not be accurate and may differ from the actual price at any given market, meaning prices are indicative and not appropriate for trading purposes. Fusion Media and any provider of the data contained in this website will not accept liability for any loss or damage as a result of your trading, or your reliance on the information contained within this website.
It is prohibited to use, store, reproduce, display, modify, transmit or distribute the data contained in this website without the explicit prior written permission of Fusion Media and/or the data provider. All intellectual property rights are reserved by the providers and/or the exchange providing the data contained in this website.
Fusion Media may be compensated by the advertisers that appear on the website, based on your interaction with the advertisements or advertisers.