Investing.com
Published Feb 08, 2024 04:26
Un-carrier customers now have the ultimate status level ” Magenta ” providing privileges on everyday services that can't be found anywhere else
Magenta Status gives T-Mobile customers new discounts and experiences from the biggest brands like Hilton, Hertz and Dollar ¦ on top of the perks they can already enjoy with Apple (NASDAQ:AAPL) TV+, Hulu, Netflix (NASDAQ:NFLX), Shell (LON:SHEL) gas and more
BELLEVUE, Wash.--(BUSINESS WIRE)--Being a part of T-Mobile just keeps getting better. Today, in a streamed event, T-Mobile (NASDAQ: ™US) President Mike Katz unveiled Magenta Status, giving customers the VIP treatment they deserve from day one. With its latest move, the Un-carrier is reinforcing its longstanding belief that customers deserve to be thanked without paying more for it ” and is taking customers' everyday experiences to the next level for nothing more than being a customer. While other loyalty programs treat customers like numbers, at T-Mobile, they're family. Magenta Status includes new one-of-a-kind deals and experiences on nationally loved brands across services used every day like hotels, rental cars, concerts, movie tickets and more, in addition to discounts and freebies every week from T-Mobile Tuesdays ¦ on top of the industry-leading benefits that customers already have access to including free streaming services, free in-flight Wi-Fi and more. Whew! Magenta Status gives T-Mobile customers VIP vibes with an exclusive suite of benefits with the brands they love ” JUST for being customers.
This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20240207150099/en/
Un-carrier customers now have the ultimate status level ” Magenta ” providing privileges on everyday services that can't be found anywhere else. Magenta Status gives T-Mobile customers new discounts and experiences from the biggest brands like Hilton, Hertz and Dollar ¦ on top of the perks they can already enjoy with Apple TV+, Hulu, Netflix, Shell gas and more. (Graphic: Business Wire)
Here's the rundown of what's new with Magenta Status:
No other wireless customers in America get this kind of treatment. And it will get even better over time, as more benefits, more value, more deals and more partners come to Magenta Status.
At T-Mobile, our customers are at the center of everything we do ” they'll never be treated like a number. When you're part of the magenta family, we want to ensure you feel like the VIP you are. Now, T-Mobile customers can flash their Magenta Status to unlock unparalleled experiences that can't be found anywhere else with the brands they love and use every day ¦ which can add up to $1500 a year in extra value, said Mike Katz, President of Marketing, Strategy and Products, T-Mobile. With Magenta Status, we're going beyond all the things our customers already enjoy ” unbeatable travel benefits, weekly T-Mobile Tuesdays thankings, the best streaming services for free and more ” and cranking up our appreciation even further to give our customers the VIP vibes they deserve from day one. And guess what, WE. WON'T. STOP.
Magenta Status: VIP Vibes. One-of-a-kind-benefits. Brands you Love ¦ Just Because
Loyalty programs have always been about making customers spend more to get more, forcing people to constantly chase an elusive metal-named or gem-named status that's always just out of reach. And this isn't a wireless problem, it's a widespread issue across many industries. A third of consumers are frustrated by the lack of value that loyalty programs offer and the number of consumers who now pay for a loyalty program has tripled in the last two years. Consumers are tired of rising prices and getting less for their money.
Customer love has always been at the forefront of everything T-Mobile does. In 2016, T-Mobile turned loyalty programs on their head with T-Mobile Tuesdays ” an ongoing thank you program giving customers free stuff JUST for being customers. That spawned the Carriers' knock-off versions: Verizon (NYSE:VZ) Up and AT&T Thanks. And every wireless customer was better off ¦ until now. In the past year, loyalty programs have gotten even worse with benefits getting stripped or programs being shuttered all together (cough, cough AT&T Thanks). And people are sick of it.
While everyone else is backtracking, the Un-carrier is hitting the ludicrous mode button on customer appreciation. Since launching T-Mobile Tuesdays, customers have snagged over ONE BILLION (yes, that's billions with a b) freebies and discounts, making it one of the most loved programs in the U.S. today.
Where T-Mobile Tuesdays was built for thanking customers, Magenta Status was created to give them the next-level treatment they deserve ¦ like the VIPs they are. From day one. It's not something you earn ¦ there are no hoops to jump through, no requirements, no spending more to get more.
Magenta Status means T-Mobile postpaid, including small businesses and most T-Mobile prepaid customers:
And this is all on top of T-Mobile customers already getting industry-leading value ¦ on top of their wireless on the nation's leading 5G network.
When doing the math, all the Magenta Status perks can add up to more than $1500 each year in added value¦ basically putting money back in customers' pockets. Because it's the right thing to do.
T Life: One App to Rule Them All
The Un-carrier is all about solving pain points, even ones like too many perks to keep track of. To ensure customers can easily manage all the Magenta Status perks, including T-Mobile Tuesdays, all the benefits included with their wireless plan like free streaming services and more, the Un-carrier is introducing T Life ” a brand-new app now available on Android and iOS. To start, the T Life app gives customers access to all their benefits. T-Mobile Home Internet customers can now manage their home network through T Life and SyncUP KIDS Watch customers can keep track of device location(s). T Life provides a more streamlined experience and will eventually be the one, unifying app for all things T-Mobile with plans to add additional benefits, products, and account management features over time.
The new one-of-a-kind hotel, rental car, movie ticket and concert discounts and experiences launching with Magenta Status roll out starting Tuesday, February 13. To learn more about Magenta Status, check out www.t-mobile.com/status.
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See 5G device, coverage, and access details at T-Mobile.com. Limited-time offers. Qualifying plans required for full suite of benefits; see here for details: www.t-mobile.com/status. See T-Mobile Tuesdays for current offers and details. $1500 Added Value: Qualifying service req'd. Value based on retail value of available benefits accessible through free items, partner discounts, and in-person experiences. Some benefits may require activation and/or additional taxes and fees. Hilton: Subject to availability at participating hotels. Hilton Honors membership required. Full terms & conditions apply.
About T-Mobile
T-Mobile US (NASDAQ:TMUS), Inc. (NASDAQ: ™US) is America's supercharged Un-carrier, delivering an advanced 4G LTE and transformative nationwide 5G network that will offer reliable connectivity for all. T-Mobile's customers benefit from its unmatched combination of value and quality, unwavering obsession with offering them the best possible service experience and undisputable drive for disruption that creates competition and innovation in wireless and beyond. Based in Bellevue, Wash., T-Mobile provides services through its subsidiaries and operates its flagship brands, T-Mobile, Metro by T-Mobile and Sprint. For more information please visit: https://www.t-mobile.com.
View source version on businesswire.com: https://www.businesswire.com/news/home/20240207150099/en/
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Source: T-Mobile US, Inc.
Written By: Investing.com
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