GREENSBORO, N.C. - Kontoor Brands , Inc. (NYSE:KTB), known for its Wrangler and Lee apparel brands, has expanded its board of directors from seven to eight members with the appointment of Mary Campbell. The addition, effective immediately, brings a seasoned executive with a strong background in consumer product innovation and digital commerce to the table.
Mary Campbell, 56, joins the board with a wealth of experience in leading growth initiatives, particularly in the direct-to-consumer and eCommerce sectors. Her recent role as President of vCommerce Ventures within the Qurate Retail Group (NASDAQ:QRTEA) saw her spearheading next-generation streaming and video commerce projects.
Scott Baxter (NYSE:BAX), CEO and Chair of Kontoor Brands, expressed enthusiasm about Campbell's election to the board, highlighting her extensive direct-to-consumer and eCommerce experience. According to Baxter, Campbell's expertise is expected to bolster Kontoor's digital growth strategy, which aims to attract a younger consumer base to its Wrangler and Lee brands.
Campbell's career at Qurate Retail, Inc. spans over three decades, where she has held various leadership positions in merchandising, eCommerce, and broadcast. She holds a bachelor's degree in psychology from Central Connecticut State University.
Kontoor Brands is a global lifestyle apparel company that prides itself on providing high-quality products through its Wrangler and Lee brands. The company's mission is to leverage its global platform and supply chain to drive growth and long-term value for stakeholders.
This move comes as Kontoor continues to prioritize investment in digital channels to enhance brand presence and consumer engagement. The information regarding the board expansion and Campbell's appointment is based on a press release statement from Kontoor Brands, Inc.
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